Archive for March, 2010

This article clearly states in the Optican Magazine that the recession has and is affecting the growth of sales in the optical sector. Mintel reports known and respected for their accuracy, found that in 2009 sales fell by 2.2% compared the same period in 2008. Interestingly, 4 out 10 customers still buy glasses from their sight test providers! Have they not heard of the internet? Have a read of the article and see what you think.

The optcial sector in the internet I’m sure would show a very diffrent set of results!

link: http://www.opticianonline.net/Articles/2010/03/19/25116/recession-dents-steady-growth-in-optical-sector.html

Tesco Opticians has really thrown the cat among the pigeons by offering a free sight test to all. Those that are entitled on the NHS to a free test will still receive this, but those private patients that would normally pay between £10 and £40 will now not have to pay. It remains to be seen if other optical chains follow suit, though I doubt it as it may potentially hit their revenue too hard, especially those that have a high volume of sight tests.

This does though mean, that you, the customer can now go in, have your eyes tested for free, walk away with your prescription and use the internet for new glasses or use us to reglaze and increase the saving even further. This is a great step forward for the consumer and good news for internet based companies like ours!

Martin Lewis was on GMTV talking about this this morning, see the link below:

http://www.gm.tv/videos/?vxClipId=1441_gmtv_8506

Sorry about the advert for M&S flowers at the beginning!

Its now time to think about having reactions lenses, before the summer starts? They are faster reacting, available in grey/brown and combined with anti-glare/scratch coating are fantastic lenses. They will protect your eyes from all harmfull UV and we can get them in single vision, bifocal and varifocal. Have a look at the prices as they are very competitive and out-strip the High Street easily, for exactly the same product! (We charge often less than ½)

                                                                                                       ciliaryblue         High Street

Single Vision 1.56 index reactions with anti-glare/scratch               £60                £140-160

Bifocal 1.56 index reactions with anti-glare/scratch                         £105                £165-230

Varifocal 1.56 index transitions with anti-glare/scratch                    £120               £240-350

Don’t wait until the sun is shining, have them reglazed now! Our unique service makes it easy and trouble free to reglaze your glasses, email or ring for enquiries.

email: info@ciliaryblue.com

tel: 01455 290675